Usage Rituals
The Art of Layering
How you apply your skincare matters as much as what's in it. Follow our simple three-step ritual to get the most from every Jericho Apothecary product.
The Three Steps
Cleanse, Treat, Nourish
Cleanse
Goat Milk Soap Bar
Begin with damp skin. Lather the goat milk soap between your hands and massage onto face and body using gentle, circular motions. The natural lactic acid helps softly exfoliate while goat milk nutrients replenish moisture. Rinse with lukewarm — never hot — water.
Treat
Goat Milk Serum
While skin is still slightly damp, press 2–3 drops of serum onto your face and neck. Serums are concentrated, so a little goes a long way. Pat — don't rub — to help the active ingredients absorb fully before moving on.
Nourish
Goat Milk Lotion
Lock in the serum with a layer of goat milk lotion. Smooth an even layer over face and body, massaging in upward strokes. This seals in hydration and supports the skin's natural moisture barrier throughout the day.
Daily Routines
Morning & Evening
Morning Ritual
AM- 1Cleanse with goat milk soap
- 2Apply serum to face & neck
- 3Finish with lotion to lock in moisture
Start your day with skin that feels soft, balanced, and ready for anything.
Evening Ritual
PM- 1Cleanse away the day
- 2Apply serum for overnight renewal
- 3Use a slightly richer layer of lotion
Nighttime is when skin restores itself — give it the nourishment it needs.
Pro Tips
Get the Most From Your Ritual
Always layer thinnest to thickest: cleanse → serum → lotion. Lighter formulas absorb first so heavier ones don't block them.
Apply to damp skin. A little moisture helps serums and lotions spread evenly and sink in deeper.
Patch test new products on your inner arm 24 hours before full use, especially if you have sensitive skin.
Consistency beats intensity. Daily gentle care outperforms occasional intensive treatments.
Store products away from direct sunlight and heat to preserve the natural ingredients.
Build Your Ritual
Gather your three essentials — soap, serum, and lotion — and create a daily ritual your skin will love.
Shop the Ritual